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Agentic Commerce  ·  Infrastructure

The intent infrastructure
agentic commerce
runs on.

The transition to AI-mediated discovery is active. We built the intent layer to monetize it.

Book a Demo → See how it works →
Built for Retailers E-Commerce Platforms Advertising agencies Retail Media Networks
Intent Signal
"lightweight running shoes under $120"
Refining
road_running
0.92
price_sensitive
0.87
lightweight
0.95
cushioning
0.41
4
matches
↑62%
relevance
14ms
latency
Journey outcome
Add to cart
↑ 38% conversion lift
Sponsored
Aligned to intent
+2.4× CTR
E-Commerce Platforms· Agentic Commerce· Generative Engine Optimisation· Real-Time Personalization· Intent Refinement· Sponsored Alignment· Discovery Intelligence· Conversion Optimization· Long-Tail Inventory· Marketplaces· Brands & Advertisers·
E-Commerce Platforms· Agentic Commerce· Generative Engine Optimisation· Real-Time Personalization· Intent Refinement· Sponsored Alignment· Discovery Intelligence· Conversion Optimization· Long-Tail Inventory· Marketplaces· Brands & Advertisers·
What's happening now

The agentic commerce shift is underway.
The infrastructure isn't.

AI is changing how products get discovered and purchased. The journey is being compressed. The infrastructure to operate inside it doesn't exist yet.

01
AI decides what customers buy

The agent decides. Search, browse, ads — bypassed before they start.

02
The signals go dark

Intent data stops surfacing. The decision happens in a closed loop. Nobody can see it.

03
The window is now.

The retailers who integrate the infrastructure layer today will define who stays in the journey. This is being decided in 2026.

How Handpicker Works

Two journeys.
One infrastructure.

No profile? Handpicker reads real-time intent and personalises on the spot.

Have a profile? Handpicker powers a full agentic experience — the agent already knows what you want.

Same infrastructure.
Both journeys.
Human Flow — no profile, intent-based
Agentic Flow — profile-driven
The Ecosystem

The infrastructure that keeps the entire commerce chain in the room.

From the platform capturing intent, to the agency defending its margins.

The shift to agentic commerce is rewriting how purchase decisions are made. Handpicker ensures every player in the chain stays relevant inside the new model.

Primary
Retailers

Smarter discovery for every customer — with or without a profile.

More conversions, fewer abandoned journeys. Works across both human browse and agentic purchase flows from day one.

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Platforms
E-Commerce Platforms

Capture intent at the moment of decision.

Power a retail media offering that agencies want to buy into. Make inventory smarter, not just bigger.

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Agencies
Ad Agencies

Stay relevant when AI mediates the purchase.

Keep targeting precision and campaign optimisation intact. Access the signals that exist inside the agentic journey.

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Networks
Retail Media Networks

Make inventory smarter. Attract and retain agency spend.

Align placements to real customer intent — not just available slots. Become the network agencies prefer.

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Early Adoption Programme

Be first to build on it.

We are selectively onboarding retailers, platforms and agencies. Spots are limited.

Book a Demo →
The Team

Built by operators who understand the intersection of commerce, advertising and AI.

No researchers building in a vacuum. We have lived on both sides of the exact transaction we are rebuilding.

Pavle Panovic
Pavle Panovic
Co-Founder & CEO

Founded and led ventures across advertising technology, digital services, and AI-driven platforms. Has been solving complex client problems at the intersection of commerce and technology for over a decade.

AdTech E-Commerce AI Services PandaBirch · CEO StreetNode · CEO MSc Project Management
Vladisav Jelisavcic
Vladisav Jelisavcic
Co-Founder & CTO

10+ years designing and deploying AI systems for digital platforms. Built and led teams of 20+ ML and software engineers delivering production AI systems at scale.

AI · ML Systems Product Discovery Ranking Algorithms Zmaitech · Founder PhD · Machine Learning
FAQ

Common questions.

Handpicker is infrastructure for agentic commerce. It enables personalised product discovery with or without a customer profile — in real time from intent signals alone, or as a full agentic experience when a profile exists. The same infrastructure powers both.
Existing tools optimise around the legacy journey — search queries, browsing behaviour, ad clicks. When AI mediates the purchase, those signals disappear. Handpicker is built for the new model, operating inside the agentic journey rather than around it.
Retailers, e-commerce platforms, advertising agencies, and retail media networks. Anyone who has a stake in how products get discovered and purchased — and who needs to remain visible and relevant as AI increasingly mediates that process.
No. Without a profile, Handpicker reads real-time intent signals and personalises on the spot. With a profile, it powers a full agentic experience. Both journeys run on the same infrastructure.
We are selectively onboarding retailers, platforms and agencies before general availability. You book a demo, we review your application, and if there's a fit we move quickly. Spots are limited by design.
We are in early access. The infrastructure exists and is being deployed with select partners. Book a demo to discuss what it looks like for your business.

The infrastructure exists.
The window is open.

Let's talk about what it looks like for your business.

Book a Demo →